Zoë Feldman Design

demi

BY Zoë FELDMAN

OUR Design-led,
self-managed service

ABOUT DEMI

Demi is a service tailored to clients who prefer to prioritize our designs and product over project management, and typically have smaller scopes of work and minimal construction. Unlike Full Service, clients are responsible for overseeing work by secondary vendors (contractors, electricians, window treatment installers, etc). We provide you with resources to oversee these vendors and will touch base with them if needed.

Like Full Service, we still create budgets and finish schedules, procure all furnishings, and coordinate a final install. Most meetings are held virtually, while local clients are offered in-person checkpoints. Note: We design full rooms only.

DEMI IN ACTION

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

LIVING ROOM

BEDROOM

KITCHEN

BATHROOM

DINING ROOM

"Working with this design team was such an easy and enjoyable experience. They empowered us with the tools to confidently oversee our own design while also giving me a true one-stop shop for everything I needed. From the start, expectations were clearly set so I always knew exactly what needed to happen and when, and they stayed right on budget.

They refined my taste in ways we never could have managed on our own—introducing us to new ideas, helping grow our sense of style, and making our home feel more elevated and personal. We feel like much more informed homeowners after this process.

Communication was excellent—someone was always quick to respond to my questions and concerns, and any issues that came up were resolved promptly. We also loved the flexibility of being able to focus on just the rooms I needed.

Overall, my wife and I couldn’t be happier with the results. Our space feels both polished and deeply personal, and we truly felt supported every step of the way. I highly recommend and look forward to using ZFD again in the future!"

Gavin Coleman, Washington D.C.

FREQUENTLY ASKED QUESTIONS

We’ve gathered answers to common questions about Demi—how it works, what to expect, and how to know if it’s right for your project.

We’ve gathered answers to common questions
about Demi—how it works, what to expect, and how to know if it’s right for your project.

What is Demi?

Demi provides clients with expert designs and exclusive sourcing while leaving the day-to-day project oversight to you, so you can focus your budget more on product and less on hours. Because of this, Demi is best for projects that don’t require major construction. We will select architectural finishes for projects that require contract work and provide you with documentation to hand over to your vendors of choice. If you’re interested in project management by our team, see Full Service. Projects can be as small as one full room but usually include at least a few rooms. We do not “finish” rooms that have been partially completed or just need final touches.

What is Demi?

How are Demi and Full Service projects different?

Full Service projects are managed by the ZF team at every stage of the process, including overseeing third-party vendors, and we are available to help with the bidding process when hiring architects and contractors. This is a truly white-glove service, where our designers and project managers handle everything from inspecting contract work to stocking bathrooms. Full Service projects have multiple installations as the project progresses. For example, when a window treatment vendor needs to take measurements for custom shades, we meet them on site to measure, then oversee the installation process when they are ready. For Demi, elements that need to be completed prior to furniture installation (paint and wallpaper, handwired lighting, window treatments, custom carpets, and contract work) are overseen by the Demi client. We provide the client with guidance for monitoring these parts of the project. Local Demi clients receive one final furniture install managed by our team. The majority of furnishings in Full Service projects are bespoke, artisan, and/or one-of-a-kind. Demi projects are semi-custom, with a few custom design elements sprinkled throughout. This makes for a more flexible price point.

How are Demi and Full Service projects different?

What is the Demi process like?

To start, we create a comprehensive project plan that includes a timeline, budget, and instructions for taking inventory of items you already own and would like to incorporate into the design. We also schedule a service to record existing measurements of the space. We then create furniture layouts, develop design concepts, procure furniture and furnishings, provide detailed finish schedules, and coordinate a final installation. Before contract work starts, we hold a meeting to review our guidelines for managing contractors and address any questions or concerns you may have. We coordinate a final install remotely, or can travel to the project site for an additional fee.

What is the Demi process like?

I have art and furniture pieces I love and want to keep. Can you use them in my project?

Yes! We are happy to incorporate your existing pieces into our designs. However, we do not style or put finishing touches on rooms that are already largely furnished.

I have art and furniture pieces I love and want to keep. Can you use them in my project?

Yes! We are happy to incorporate your existing pieces into our designs. However, we do not style or put finishing touches on rooms that are already largely furnished.

I have art and furniture pieces I love and want to keep. Can you use them in my project?

I am a Demi client. Will you see my home in person?

We capture a virtual 3D walkthrough of every project site. This allows us to view existing conditions and “visit” your space at any time. We coordinate the final install remotely, or can travel to the project site for an additional fee. All clients may request additional site visits for a fee.

I am a Demi client. Will you see my home in person?

Do you only work in certain cities?

While our offices are based in New York City and Washington, D.C., we design homes across the globe.

Do you only work in certain cities?

Who will I work with?

Full Service teams are generally comprised of a lead designer, project manager, and design assistant. As creative director, Zoë oversees all creative decisions for Full Service projects. Demi teams are comprised of a lead designer and design assistant. All Demi designers have apprenticed under Zoë and are supervised by our Associate Design Director.

Who will I work with?